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Tai chi bubble tea collegetown1/15/2024 ![]() ![]() In Rochester, ramen is getting pretty popular, and more options have been popping up around the city. Luckily, we get to enjoy it here in the states, too. It wasn’t long before the instant ramen game changed Japanese culture, because today it’s one of the most popular foods there. That’s the one you’ll find in every college dorm today. Then in the 1980’s, a guy at Nissin invented the instant ramen option. This is when ramen first started to pop up at every corner with street vendors. answered the food shortage call by importing super inexpensive wheat flour, allowing the Japanese to expand their noodle production. During that same year, Japan logged its worst rice harvest in over four decades. At the end of the war in 1945, the United States began an occupation of Japan. World War II is when things really changed the global ramen scene. It was first introduced in Japan in 1859 when Chinese immigrants made their way over and brought their unique noodles. Historically, ramen isn’t that old in contrast to other Asian food trends. While the store bought pre-packaged noodles can be okay, there’s plenty of more authentic, elevated versions to enjoy. We have a long way to go and we’re working on it.Ramen is that Japanese soup dish most commonly known here in America for being a cheap meal you can make in a microwave. ![]() “I’m really happy about where Taichi is today, but I won’t call it a success just yet. “I think what RIT offers its students is very practical, and I’ve been able to use what I learned in class, specifically marketing and advertising, and apply it to Taichi right away,” Tian said. ![]() Tian said that their team has learned something new every step of the way, but the biggest takeaway is the importance of time management and the lessons they learned while at RIT. “When we started the brand, we were only undergraduate students, and we had to learn to cope with multiple responsibilities from an early age.” “Data-driven analytics is where the world is heading, and I want to make sure the Taichi brand grows with it,” he said. Chen is also pursuing a second master’s degree in marketing analytics in order to move toward data-driven methods to help his business grow. “There were a few Chinese restaurants that sold bubble tea on the side, but none were dedicated to the specialty,” he explained.Ĭhen and his team, which consists of several RIT alumni, introduced the drink to Rochester, and the future continues to look bright. In 2018, they opened a location in the bustling College Town area of Rochester, where they also introduced the community to traditional Japanese Ramen.Īt the same time, bubble tea was becoming popular in Asia, and Chen realized the earning potential of bringing the product to U.S. ![]() Their first franchise store, under the Taichi brand, opened in Buffalo, N.Y., in 2017. “At the time, the sushi burrito and Poke bowl created a lot of buzz in New York City, but no one was doing this in upstate New York.” “We were on the lookout for branding opportunities and wanted to make sure we kept up with the latest trends in major cities,” he said. More locations are in the works.Ĭhen, who is from China, said that the bubble tea franchise actually evolved from their first venture, which brought the authentic Poke bowl and sushi burrito experience to Rochester. The Rochester-based chain, which specializes in the unique drink that commonly consists of tea accompanied by chewy tapioca balls, or boba, has been rapidly expanding across the United States, with 13 stores in Chicago Atlanta Chattanooga, Tenn. The graduates of RIT’s advertising and public relations program (2017) and master’s in entrepreneurship program (2019), yearned to share their culture in a new and exciting way-by founding Taichi Bubble Tea. Chinese tea culture, with its rich history existing since before the third century, has always been a lifelong passion for Tian Tian and Zining Chen. ![]()
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